Didn’t quite new that Jiah Khan was socially responsible too, unless I found this article at Peta India’s website.

Jiah Khan for Peta India

Jiah Khan for Peta India

The campaign has Jiah Khan dressed as a wounded bird wrapped in kite string and next to the tagline ‘Cut the Glass-Coated Manja, Not Birds‘ Wings“.

Birds get injured because when ‘manja‘ falls on trees and electric poles; it cuts through the wings of birds that become entangled in it.

While glass coated manja is effective at cutting an opponent’s kite line, it is also deadly for thousands of pigeons, crows, owls and other birds who become entangled in it.

Speaking about the ad, Jiah said, “Glass-coated manja is a public health hazard and causes an excruciating death for birds that get entangled in it. We’re asking people to stop using glass-coated manja, and to conduct their sport in a way that isn’t deadly to humans and wildlife.”